Nike and its Organizational Structure

Nike believes that there are endless possibilities for human potential in sports. The company also likes to believe that there are endless possibilities for their business to grow. One of their goals is to create business opportunities that set Nike apart from the competition and provide value for their shareholders. The world headquarters for Nike is located near Beaverton, Oregon which is a suburb of Portland. The Pacific Northwest is the birthplace of Nike, but now there are a total of more than 160 Nike companies all around the world. This shows that they really do act on the “endless possibilities” aspect of their organizational structure.
Within all these Nike stores around the world, there are more than 30,000 employees of the company across six continents. Each of these employees makes sure to bring their own contribution to the company’s mission statement: to bring inspiration and innovation to every athlete in the world. Another mission statement of Nike is “to experience the emotion, competition and crushing competitors.”

The organizational structure of this company deals a lot with competition. Since Nike is a business revolving around athletics, competition obviously plays a significant role. Besides the theme of their merchandise, the company also must be competitive in the markets they are placed in all over the world. Nike has many competitors in the United States alone, as well as in foreign markets. They like challenge, and seek to accomplish both short-term and long-term goals. Nike is a company that is about exploring boundaries and increase potential. What they portray of their business to their target market also reflects the company in itself.


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