Apple’s organizational structure

The company I have chosen is Apple Incorporated. Included in the technology sector, Apple Inc. is a leading brand with the selling of electronics. While leading the industry, Apple Inc. is environmentally committed every step of the way, showing where and when they account for greenhouse gas emissions. This is mostly relevant with the processes of manufacturing and product use. From the 1998 iMac to the now 2009 iMac, product mass reduction has reduced from 18.3kg to 8.3kg; while the new 2008 MacBook Pro is 100% free of toxic materials (when compared to the 2006 MacBook Pro, where only 25% is considered toxic free). Stated below in their Mission Statement, it explains the progress the company has made, and hopes to continue making.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OSX operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

Apple Inc, lead by CEO Steve Jobs, is feeling success will come from launching up to 50 new stores in the next year (2010). They believe launching this handful of new stores in prime international locations will help Apple reach a global domination. Furthering internal presence convinces consumers to visit Apple stores more often. Specifically in Europe, locations in Paris and London are prime, where 2 stores will open. Currently there are 280 store locations in 10 different countries. Increased competition from Microsoft pushes Apple to become more competitive.

Recently in September of 2009, Apple landed in the Top 20 Best Global Brands study among other companies such as Coca-Cola, IBM, Microsoft, Google, and Starbucks. The criteria used to determine this ranking included the availability of financial information, consumer demand, and how much revenue is consumed from outside the home country, this case, outside the United States.

Currently, the Apple iPhone has been amongst some of the most popular products for global smart phone sales. Apple topped the Quarter 3 sales for smart phones, beating out Nokia and Samsung Electronics. Apple’s operating profit for its iPhone was at $1.6 billion while Nokia sat at $1.1 billion.

Apple is successful in the global market. The iPhone stands out more than any other Apple product through sales around the world, as there are high competitors to out sell this product.

Alison Stewart



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